Menu Design and Personalization: 7 Marketing Trends for Restaurants

In a restaurant business, as in any other, it is important to always remain interesting and trendy to a client. Struggling for every single visitor, restaurateurs try to surprise them with new menu design, content in social networks or a special dish.

In order to aim your efforts in the right direction, you need to follow current marketing trends. Why do you need an online menu, how to use customer’s data and what is UGC? Answers to these and many other questions will be revealed in today’s article.

  • Special events

Event marketing is a popular trend not only in the restaurant business. With the help of various parties and events, any establishment can attract the interest of a large number of people.

What to organize in particular? The easiest way is to create a partnership with a local music festival or marathon. Other party ideas and special menu layouts are collected in the event calendar of 2019.

  • Online menu

Modern customers have a request to be able to do everything online. So, as most people want to see the menu of a restaurant or café before visiting it, an online menu is not just a trend, but a necessity.

How to make it? Using Waitron.Menu editor, you will find many universal menu templates, which can be shared on social networks or on a website with just a few clicks.

  • UGC (User Generated Content – Content Created by Clients)

Positive feedback of an establishment made by friends is much stronger than any advertising. You can share photos and videos of your restaurant and dishes, taken by visitors in social networks. Such a simple strategy will help increase social influence and thus attract new customers.

Do not forget to add links to your social network and website on a menu layout.

  • Branding

It is no secret that in the modern world we have got a lot of advertising and brands. For example, in the past, a client needed to see an ad for 5-10 times in order to get his attention. In recent years, this number has doubled to 10-20 times.

That is why it is important not to save money on the branding of an establishment, and label all the elements related to your restaurant: interior, menu design, dishes, food packaging.

  • Online ordering and delivery

As we mentioned earlier in the article on restaurant trends of 2019, establishments, which still lack such an option, are already losing their potential customers. Collaborate with food delivery services, and do not forget to create a menu layout, which should be included in each order package.

  • Communication

The restaurant business is a business of emotions. That is why it is very important for a guest to see, that there are real people behind everything, and they create a special atmosphere.

The best way to communicate is social networks. For example, introduce your staff to your customers, show the life of the place behind the scenes, ask visitors what their favourite dish is and how they would improve your menu.

  • Personalization

This trend has been holding its position for a few seasons so far, and most likely, it will not be a thing of the past any time soon. Everyone loves to feel important and special.

The main point of this trend is to collect information about visitors and use it to surprise them. Here is an idea: create discount cards and distribute them to your regular visitors (you will already receive some of their data while filling out the questionnaire). Now you can congratulate them on their birthday, or find out their favourite wine and make a personalized discount on it.

How to win a struggle for a client? Of course, there is no universal answer to this question. Analyze all the marketing trends described above, select those, suitable for your establishment, and begin to implement them one by one.

Create an online menu


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