• tips

    Menu Design Psychology: 5 Useful Life Hacks

    Every menu has to be well-thought-out to convince customers to make a certain decision. And the best solution is to make your clients spend more money.

    The psychology of menu engineering (the science about proper menu design) is based on studies of people's behavior, their perception of color, text, and the placement of objects.

  • Шаблон меню
    tips

    Menu Design. How to Create a Unique Design Using a Template

    Stunning menu design is a business card of every restaurant. That is why each restaurateur tries to create not only a stylish but also a unique menu design, in order to stand out among the competitors.

    At the present time, there are many menu makers, which allow you to accomplish this task on your own, using professional templates. This method greatly simplifies the process, starting from an idea to implementation, and allows you to save the budget.

  • Design

    Menu Design. 4 Tips for Non-designers

    The fact that you are not a professional designer does not mean that you are not able to create a stylish menu for your place by yourself. There is a wide variety of simple online-platforms for design everyone can learn how to use.

    For example, try an online menu maker the Waitron.MENU. Choose a background, colors, and font, add your logo and photos of dishes. Does it seem difficult?

  • Checklists

    Checklist of a New Restaurant

    Launching your own restaurant is fascinating and at the same time a very exciting event. It is important to go through every single detail: menu creation, equipment purchase, staff training and many other, not less important things.

    The closer the day of launching is, the more things have to be done. When in a hurry, it is easy to miss something or do not consider some aspects. We’ve created a checklist for creating a new restaurant, so you do not forget anything.

  • Меню для пекарни
    tips

    Menu Design. With Photos or without?

    Creating a trendy and easy-to-understand menu for your guests is one of the main goals of each restaurant or coffee shop. The menu is an advertisement which visitor will definitely see and pay close attention to. Your task is to create a menu in a way you achieve the desired effect.

    The best way to describe a dish is to add its photo. Moreover, photos of dishes on the menu can increase sales by up to 30%. But on the other hand, the menu where each position is presented by a photo is often associated with low-quality places.

  • Фото кофе и меню на столе
    tips

    How to Create a Menu: 6 Basic Tips and Tricks

    If you want to open your restaurant or already did it, you know for sure that beautiful menu design is very important. Because the menu is one of the things customers see in the first place.

    If you are already enough confident restaurateur, then changes and improvements on your menu never hurt. We offer you 6 tricks to create not only a trendy menu but also convenient for your customers.

  • Ресторанное меню и вино на столе
    examples

    Menu Design. 6 Successful Examples of a Wine Card

    Creating a really good wine card requires significant financial and time expenses. In many cases, if your menu design is not created properly, purchasing elite wine may be a waste of investment.

    What should the “working” wine card be like? We have selected the best tips and examples, which will inspire you for stylish and thoughtful menu design.

  • Дизайн меню
    Design

    Creating a Menu Design. 3 Ways to Use Icons

    For a competent cafe menu design, two components are important: a textual content and its visual design. And, no matter how good the food and its description is, without a stylish and well-thought-out design you cannot achieve the desired result.

    Creating a menu layout is a complex process with a lot of nuances. Icons are one of those details that will help make even the simplest menu template interesting.

  • Меню и еда
    Checklists

    Cafe Menu Design. Checklist of a Selling out Design

    Proper menu design is one of the most important components of a successful restaurant. Its main goal is not only to show the concept or complement the interior but also to “sell” dishes and make customers order more.

    How to create a menu for a café that will help to solve all these issues? It does not matter at all if a menu design will be made by a professional designer or using a special program, you must be aware of the basic secrets of an effective and selling out menu.

  • Ресторан с меню на стене
    tips

    Restaurant Profitability: from Menu Design to Staff Training

    A good restaurant menu design, attractive interior and delicious food. Sometimes it seems sufficient to keep sales at a high level. However, restaurant business is one of the most complex business directions. It is necessary to constantly come up with some fresh ways to attract new customers and retain the regular ones.

    We chose 7 ways to increase the restaurant profit, which may seem obvious at first glance. Nevertheless, many restaurateurs very often forget about less important, but effective methods: from creating a menu design to  staff training.