Menu design is one of the key elements of your promotion, and one of the ways to increase sales. Every successful restaurateur knows, that this makes 90% of success, and therefore will never underestimate its importance. In the article, we will talk about techniques, with the help of which a menu layout can become a highly efficient trading tool.

1. Cross-selling

One of the main tasks of any entrepreneur is to find effective ways to get a guest to order as much as possible. Such a simple psychological trick as cross-selling will help to achieve this goal easily.

Beautiful menu design is a business card of an establishment. Most restaurateurs know that this is not just a simple list of dishes and drinks, but also an excellent marketing tool that helps visitors understand the identity of a restaurant or café.

However, in the digital era, just a stylish printed menu on the table of your restaurant is no longer enough. If you want to attract new customers constantly and remain interesting for the regular ones, you need to take care of the maximum presence on the Internet and social networks.

Whether you run a luxury restaurant or a small cosy café, creating a menu is one of the most important moments. Despite the fact, that the spheres of the restaurant business and design are constantly developing, stereotypes and fishy stories about the creation of a menu design still exist.

In today's article, we will talk about the most common myths and why you should not believe in them.