• Дизайн меню
    Design

    Creating a Menu Design. 3 Ways to Use Icons

    For a competent cafe menu design, two components are important: a textual content and its visual design. And, no matter how good the food and its description is, without a stylish and well-thought-out design you cannot achieve the desired result.

    Creating a menu layout is a complex process with a lot of nuances. Icons are one of those details that will help to make even the simplest menu template interesting.

  • Меню и еда
    Checklists

    Cafe Menu Design. Checklist of a Selling out Design

    Proper menu design is one of the most important components of a successful restaurant. Its main goal is not only to show the concept or complement the interior but also to “sell” dishes and make customers order more.

    How to create a menu for a café that will help to solve all these issues? It does not matter at all if a menu design will be made by a professional designer or using a special program, you must be aware of the basic secrets of an effective and selling out menu.

  • Ресторан с меню на стене
    tips

    Restaurant Profitability: from Menu Design to Staff Training

    A good restaurant menu design, attractive interior and delicious food. Sometimes it seems sufficient to keep sales at a high level. However, restaurant business is one of the most complex business directions. It is necessary to constantly come up with some fresh ways to attract new customers and retain the regular ones.

    We chose 7 ways to increase the restaurant profit, which may seem obvious at first glance. Nevertheless, many restaurateurs very often forget about less important, but effective methods: from creating a menu design to  staff training.

  • examples

    5 Examples of a Seasonal Menu

    Creating a seasonal menu template is an easy task which can significantly increase sales. This is a good way of keeping up with restaurant business trends and being interesting for visitors and staff.

    Many restaurant owners underestimate this way of restaurant development and can lose on it. We want to share menu template ideas with you so that you can easily and quickly create a seasonal menu design. Here are some reasons why you need it:

  • Шаблон флаера для ресторана
    tips

    Why and How to Use Flyers for a Restaurant?

    Every restaurant owner understands why to spend his energy, time and budget for nice menu design. But not everyone understands why a seasonal menu, flyer, and other additional materials are needed to promote a restaurant.

    In a modern digital world, almost every business has its own website, a page on Facebook and Instagram, some even have a mobile app. So, there is a question why do you need to use good old flyers in the era of smart online marketing?

  • tips

    Menu Design. 5 Major Mistakes

    Designing a menu for a restaurant requires not only good design and creative efforts but also a deep understanding of the client and his actions.

    Сlient looks at the menu only 109 seconds on average in order to make a choice. That’s why it has to “catch” the client from the first glance with a design and content.

  • Ноутбук на столе
    Design

    The Designer’s Vocabulary. 4 Key Terms

    If you have ever worked with a professional designer who created a menu layout for your restaurant or coffee shop, you may feel like speaking different languages.

    It doesn’t matter whether you will hire a designer again or decide to try creating a menu on your own, we recommend to go through the basic terms in design.

  • Ресторанное меню на столе
    tips

    How to Create a Menu. 8 Basic Tricks (Part 2)

    Every business is looking for new ways to influence a client’s choice. It is not a secret that the menu is the main marketing tool. That’s why we recommend paying primary attention to its design.

    How to choose the right font for the menu? How to make the menu interesting and convenient for a guest? Which menu design will be better? These questions we covered in the first part of our article. In this part, we will share new tricks which will help you to raise sales just by changing some elements on a menu.

  • дизайн ресторанного меню
    tips

    How to Create a Menu. 8 Basic Tricks (Part 1)

    Did you know that there is a whole science about a proper menu design? Menu engineering deals with the following issues: how to push on a client to spend more in your restaurant and how to encourage him to return.

    A menu is the main tool of this science. We’ve made a list of tricks which will help you to create an effective menu without the help of professionals.

  • Меню ресторана на розовом фоне
    Checklists

    Perfect Menu Checklist

    Each restaurant wants to create a perfect menu design interesting for guests and convenient for the staff. But what is the perfect menu? It has to be not only visually attractive but also well-thought-out to the very smallest detail.

    We have created a checklist which will help you to understand what has to be considered when designing a menu.